Ingredient direction
Set out the proposed nutritional positioning, ingredients and serving concept.
04 / Dosage form
Formulation meets everyday enjoyment.
Bring flavour, texture, shape and formulation into one development brief. Create a gummy presentation that fits your audience and your brand.

Your customisation brief
For a gummy project, sensory preferences are part of the formulation discussion. We help organise the brief around your target audience, ingredient direction and desired presentation before sample evaluation.
Set out the proposed nutritional positioning, ingredients and serving concept.
Describe the flavour profile, sweetness and texture you want to explore.
Discuss a visual identity that works with the formulation and intended consumer.
Plan the container, pack count and handling requirements alongside the sample.
These are development discussion areas, not a list of stocked products. Final options and specifications depend on project review.
The starting point
Identify the intended consumer and market before developing the concept.
Provide flavour references and describe the desired texture.
Discuss the sales channel, container and expected storage conditions.
Packaging direction
Packaging is part of the development brief. Share the container, presentation and retail requirements you want to explore.
Subject to format and project review.
Subject to format and project review.
Subject to format and project review.
Application directions
Explore related development directions. These links describe concepts to discuss, not pre-approved formulations.

Age-specific development starts with a carefully defined brief.
Explore the direction
Beauty-from-within concepts, with sensory and brand presentation in focus.
Explore the direction
Daily-wellness concepts with a clear audience and formulation brief.
Explore the directionBefore we begin
Every project has its own requirements. Let’s clarify yours.
Ask a project questionYes. Share your preferences or references. The formulation and production review determines the options suitable for the project.
Include those preferences in the brief. They need to be assessed with the formula, sensory target and market requirements.
An age-specific brief needs dedicated review of the formulation, serving, suitability and market requirements. A gummy format alone does not establish suitability for children.